{"title":"FOUNDATION ERA","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Foundation Era is where PEG began.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat started as a simple idea in a basement workshop became the first chapter of a much larger journey. This era represents the early days of planning, learning, building, and taking action without knowing exactly where the path would lead. It is the chapter that introduced Plan. Execute. Grow. and established the values that continue to guide everything we do today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Foundation Era isn't about perfection. It's about having the courage to start. Every design, every lesson, every challenge, and every small victory helped lay the groundwork for what PEG is becoming. Before there was proof, impact, standards, or legacy, there was a foundation.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"p-e-g-logo","title":"P.E.G LOGO #2","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePEG Foundation Era Tee\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Foundation Era Tee represents the chapter where it all began. Before the community, before the series, and before the journey unfolded, there was a simple idea: Plan. Execute. Grow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade from 100% premium cotton, this black t-shirt delivers a comfortable everyday fit with a timeless look that pairs with anything. Featuring the original PEG design in crisp white print, this piece serves as a reminder that every accomplishment starts with a plan, is built through action, and grows through consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore than a t-shirt, this is a piece of the PEG story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• 100% Cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, comfortable everyday fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Durable white front print\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Classic black colorway\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Foundation Era Collection\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for those committed to becoming better\u003c\/span\u003e\u003c\/p\u003e","brand":"Peg Apparel","offers":[{"title":"Black","offer_id":42849080344638,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/3757\/3950\/files\/PEGFOUNDERSPIECEHOODIE-DROPONEBLKTEE.png?v=1780341713"},{"product_id":"hoodies-p-e-g-logo-1","title":"HOODIES P.E.G. LOGO #1","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePEG Foundation Era Hoodie\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Foundation Era Hoodie represents the beginning of the PEG journey. Before the chapters, before the community, and before the vision expanded, there was a simple belief: Plan. Execute. Grow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from a premium 80% cotton \/ 20% polyester blend, this hoodie is designed for comfort, durability, and everyday wear. Featuring the original PEG Foundation Era design, it serves as a reminder that every meaningful journey starts with a single step and is built through consistent action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with premium drawstrings, metal-tipped aglets, and a soft interior feel, this hoodie was made for those who understand that success isn't built overnight—it's built one day at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore than a hoodie, this is a piece of the foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Premium 80% Cotton \/ 20% Polyester Blend\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, heavyweight feel for everyday comfort\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Premium drawstrings with metal-tipped aglets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Durable, high-quality construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Classic fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Foundation Era Collection\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Original PEG design\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for those committed to becoming better\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Peg Apparel","offers":[{"title":"Default Title","offer_id":42849092960318,"sku":null,"price":70.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/3757\/3950\/files\/PEGFOUNDERSPIECEHOODIE-DROPONEBLKTEE_2.png?v=1780342142"},{"product_id":"tee-p-e-g-sliced-3","title":"TEE P.E.G. 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Featuring the original PEG design in crisp white print, this piece serves as a reminder that every accomplishment starts with a plan, is built through action, and grows through consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore than a t-shirt, this is a piece of the PEG story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• 100% Cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, comfortable everyday fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Durable white front print\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Classic black colorway\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Foundation Era Collection\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for those committed to becoming better\u003c\/span\u003e\u003c\/p\u003e","brand":"Peg Apparel","offers":[{"title":"Default Title","offer_id":42849106264126,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/3757\/3950\/files\/DROP3-Mockup_4.png?v=1780342470"},{"product_id":"tee-p-e-g-levels","title":"TEE P.E.G. 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